ESPN’s 15th annual V Week for cancer research and awareness begins today, and ESPN has a whole bunch of promotions in store for the special event.
ESPN is launching the Campaign for a Cause: ESPN and the V Foundation x StockX, which allows fans to have a chance to win celebrity sneakers and memorabilia during V Week through StockX’s Campaign for a Cause benefiting the V Foundation.
Celebrities involved in the campaign include Drake, Kevin Durant, Mike Krzyzewski, Nyjah Huston, Naomi Osaka, and more.
A new addition to V Week is is the development of #VStrongBaby to show support for ESPN college basketball analyst Dick Vitale, who returned to call his first game of the men’s college basketball season last Tuesday after being diagnosed with lymphoma in October. The hashtag is accompanied by a customized heart emoji in honor of the legendary commentator, which ESPN will feature throughout V Week.
ESPN also continues on in funding the Stuart Scott Memorial Cancer Research Fund, which continues to address health inequities that exist in cancer.
“The ongoing pandemic has continued to disrupt the critical need to fundraise for cancer research and address the health disparities impacting people of color in their fight against cancer,” said Kevin Martinez, vice president of ESPN Corporate Citizenship. “Raising funds for cancer research is a long-standing tradition at ESPN, and we are committed to continuing our work to close the gap in cancer disparities experienced by patients of minority populations and improve their outcomes.”
Along with these traditions, the Jimmy V Men’s and Women’s classics take place next week. The Men’s Classics begin Tuesday, December 7, followed by the Women’s Classics on Sunday, December 12, all airing live on ESPN.
Since the V Foundation’s inception in 1993, ESPN has helped raise more than $142 million in the fight to end cancer. Direct donations can be made at www.v.org/donate.